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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
POSSIBILITIES FOR CZECH COMPANIES TO ENTER FOREIGN MARKETS
 PROCHÁZKOVÁ, Hana
Aim of this bachelor work was to analyze possibilities to enter foreign markets by company FARMTEC, a.s. and to perform a situation markets analysis. Partial target was to find the best option how to penetrate foreign markets and to propose an optimal solution for this case. Subject of this work was company FARMTEC, a.s., active in production of agricultural technology and its sale on Czech and foreign markets. Business with partners in the Czech Republic has been prevailing so far but export to foreign countries shows an increasing tendency every year. It is primarily caused by two factors, Czech market is filled and there is quite a great competition on the market. Company exports its production mainly to eastern and southeastern markets in Europe. PEST analysis was applied to analyze possibilities of entry to foreign markets. PEST analysis examines macro economic environment that includes political and legal environment, economic environment, social-cultural environment and degree of technological maturity. This analysis was applied to evaluate macro economic environment of three countries {--} Greece, Rumania and Bosnia and Herzegovina. Analysis resulted in outcome that the most advantageous alternative for FARMTEC, a.s. is to enter Rumania market. Strategy to penetrate the market in cooperation with a sole agency was proposed as an optimal solution; a sole agency exclusively represents the company in a certain region and acts on behalf of the company.
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